iGames and WiredLabs Unite the Worlds
of Gameplay
Leading Game Center Network and Major
Games Content and Services Portal Team to Offer Gamers the
Ultimate Integrated Gaming Experience
Thursday September 1st, 2005 4:00PM PST
For Immediate Release
MOUNTAIN VIEW and LOS ANGELES, CA - iGames,
the world’s leading game center organization, and WiredLabs,
the definitive gaming entertainment company, today announced
a partnership that will unite the real and virtual worlds
of gameplay.
Under the terms of the agreement, iGames will offer WiredLabs
access to iGames game centers and events, while WiredLabs
will allow all iGames game center members free access to select
content and personalization services from its growing portfolio
of properties, including games news site Amped News Network
(www.ampednews.com). Every iGames game center will have seamless
access to GameFlex (www.gameflex.net) with an automated account
system built specifically for iGames that runs through the
GameFlex Gateway.
“For gamers, this partnership will create the ultimate,
fully integrated environment,” said Mark Nielsen, Executive
Director of iGames. “Gamers in cyberspace will gain
access to the unique special events and social network that
iGames offers, and iGames center players will be able to enjoy
WiredLabs’ content and services. For game center owners,
this deal will also be another strong value-add and new business
driver.”
“We are really excited to be partnering with iGames
whose wide network of game centers represents hundreds of
thousands of gamers,” added Ryan Schumacher, CEO of
WiredLabs. “Our goal at WiredLabs is to provide gamers
a seamless entertainment experience, which is why we know
that our members will love being informed about offline, local
iGames events. In addition, iGames members will be drawn in
by the robust offerings we have worked so hard to develop.”
To promote the partnership as well as raise awareness for
the companies’ respective efforts, iGames and WiredLabs
will engage in cross-marketing campaigns both online on their
websites and in electronic newsletters, and offline at iGames
game centers through print ads in iGames Magazine and interstitials
on iGames TV, which is broadcast at all centers participating
in the iGTV program.
About WiredLabs
Launched in 2003, WiredLabs works to provide the leading entertainment
content and services library available to readers and gamers.
Built on innovation, we take pride in creating the best products
and services possible for our users. Our current properties
include the Amped Gaming Network and GameFlex. Our properties
provide a valuable service to users; allowing them to interact,
read, download and connect with other users easily. Each property
caters to a specific market and works directly with our other
properties to enhance our overall service offering. Our services
include both free and subscription-based options for audiences
to engage in. For more information, visit www.wiredlabs.net.
About iGames
iGames, Inc. offers a wide range of services to help independent
and franchised game centers. iGames’ mission is to promote
and develop the growth of the game center industry. Its services
unite game centers with the goal of establishing them as the
driving force enabling the interactive entertainment industry
to become the number one form of entertainment around the
world. iGames has established strong relationships with industry
leaders to provide a wide variety of products, services and
programs to member game centers and gamers including software
licensing, hardware discounts, exclusive game premiers, tournaments,
and leagues. Today the company counts well over 600 centers
and 45,000 gamers, initiating and co-organizing more than
200 events a year. To learn more about iGames, go to www.igames.org.

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